Who is Super11?
SUPER11 is a Budapest-based creative agency with a strong focus on digital technologies which creates interactive experiences and delivers result-driven marketing campaigns.
Super11 is a one-stop-shop that helps its clients integrate the creative side of marketing (UI/UX, branding and web design) with the practical aspects of IT such as hosting, web or mobile development and more.
Why marketing agencies such as Super11 like working with INKI
Marketing agencies such as Super11 are a frequent type of customer for us at INKI since our services have an excellent synergy with their business needs.
Most marketing agencies tend to have 10 to 30 employees. At this level, companies reach a point where device management takes up a noticeable amount of time.
Tasks such as ordering new devices, reassigning laptops to different employees, handling warranties and repairs can significantly overload a CEO or IT person and distract them from higher value tasks.
Marketing agencies also tend to have volatile cashflows, with peaks and throughs depending on seasonality, new or lost customers, etc.
Replacing one or two broken laptops in a slow period with little cash flow can be quite problematic, since the marketing agency must divert precious capital away from customer acquisition costs to capital costs.
INKI solves this problem by offering devices at a predictable, low-cost monthly fee that doesn’t tie up precious capital.
However, INKI’s services can also help during times when there is high demand and a lot of work to be done. With INKI, marketing agencies can add new devices on a short-term basis so that they can complete a large, temporary project.
But enough about us, here is what Agoston from Super11 has to say about working with INKI:
1. Before partnering with INKI, how challenging was it for Super11 to manage employee devices?
In the early days, when we were only 3–4 people, device management was simple. However, once we grew beyond 10 employees and had to deal with staff turnover, it quickly became a hassle to track, purchase, and reallocate devices.
2. What specific business needs convinced Super11 to explore a Device-as-a-Service (DaaS) model?
We wanted to simplify cost planning by treating device costs as part of HR expenses. With DaaS, the predictable monthly fee makes budgeting straightforward and transparent.
3. Which one of INKI’s features does Super11 value the most?
The flexibility and simplicity. We can return or add devices as employees come and go, and planning our device needs has become effortless.
4. How has adopting INKI’s DaaS model impacted Super11’s financial situation?
It has freed up some cash flow, though not dramatically. The biggest benefit is predictable cost planning, which helps us stay financially organized.
5. Has INKI’s DaaS solution improved Super11’s IT processes in any way (e.g., device deployment, support, maintenance)?
Yes, significantly. Everything is now streamlined. Our office manager can handle all device-related tasks directly within the INKI system without involving IT specialists.
6. Has the DaaS model influenced employee experience and productivity at Super11?
Definitely. Employees see it as a premium benefit to have high-quality devices that are quickly replaced or serviced if something goes wrong. It improves their overall experience and productivity.
7. Can you describe a specific situation where DaaS was particularly beneficial to Super11’s business?
Whenever we scale up for a project or someone leaves, device management is no longer an issue. We don’t have to worry about unused devices or sudden shortages.
8. How has INKI’s DaaS service helped Super11 manage device security and ensure compliance requirements are met?
Device security and compliance aren’t our main priorities with INKI, but it’s reassuring to know these aspects are covered by default.
9. Looking back, what has been the most significant business advantage Super11 has gained by switching to Device-as-a-Service?
The combination of flexibility, predictable costs, and always having fast, new, and appealing devices that employees genuinely appreciate.
10. How does INKI’s DaaS model support Super11’s future growth plans or technology needs?
By offering flexibility and simplicity. As we grow, we know that device management will stay easy, scalable, and cost-transparent.
